I prefer Buy Buy Baby. They have some higher end items in store that BRU doesn't carry. The employees actually help you and can actually be found when you need help. It doesn't seem to ruin their day if you ask a question or need help. Also, they take BRU coupons! I boycott BRU as much as possible given that they seem to go out of their way to send or give out coupons and then contrive ways to not allow people to use them. Yes BBB has exclusions on their coupons but they aren't mean or sneaky about them. Example of what I mean- a BRU employee told me that an item that was for 6 months & up (even had INFANT) on the box did not qualify for the 20% off any Baby item coupon. According to her a 6 month old was no longer a baby and such an item didn't qualify as a baby item. She refused to see if the coupon would even scan or work. Ridiculous. So sometimes I drive by the Southpoint exit and keep going if I really need something or need help.
The biggest asset WHP could have with the Babies R Us relaunch in this country could be the opportunity to revive the Babies R Us gift registry. Before the bankruptcy, the Babies gift registry gave Toys R Us access to parents-to-be and new parents around the country and was an important tool in winning new customers, both for Babies R Us and Toys R Us.
The Babies R Us store at American Dream will have interactive experiences such as a stroller test track, a photo-op station where parents can announce their baby, and a wishing tree, where family and friends can share well wishes.
The retailer also has an easy-to-use website and app, complete with an online registry analyzer to help ensure you have the right mix of items on your baby registry. Of course, Buy Buy Baby also has the more standard perks, too: a completion discount, a welcome bag, and special coupons.
Planning for a baby is stressful enough without having to make a whole new registry, but picking out new favorites might not be as demanding as it seems. You can do most registries online without even having to step foot in a different store.
You can find pretty much anything you need there, from clothing to bedding and accessories. They also have top brands like Chico, Fisher Price and Ergobaby, along with their own brand of adorable accessories called Cloud Island.
For tech-savvy parents-to-be, Amazon also has a baby registry. And, as you probably know, you can find just about anything on Amazon. They even say they have the biggest selection of baby items on Earth (more than 270,000)!
I actually ended up visiting another Buy Buy Baby location in my area on a hot September day and requested a bottle of water. While talking to the store associate she asked if I had registered already, noticing my belly and when I replied yes, I think she must have figured I had registered online so she gave me a duplicate registry bag.
"They were a significant, significant customer to us, so obviously, everybody in the baby business was affected," Mark Messner, CEO of SUMR Brands, a company that sold its products to Babies R Us, told Retail Dive in an interview.
Messner said following Toys' demise, the company had to quickly restructure and work to redistribute those lost sales to other retail partners, namely Amazon, Target, Walmart and Bed Bath and Beyond's baby brand, Buy Buy Baby.
Similarly, Newell Brands, which owns baby brands Graco and Baby Jogger, reported that in the first quarter of fiscal 2018, net sales took a 7.6% hit partially due to "the business disruption to the Baby business created by the Toys 'R' Us ('TRU') reorganization and subsequent liquidation." However, on a call with analysts discussing the brand's most recent quarter (Q1 2019), CFO Christopher Peterson said, "Coming out of the first quarter, the headwinds stemming from the TRU bankruptcy subsides and we expect Baby to return to growth."
While data from the National Center for Health Statistics indicates birth rates in the United States have been on a steady decline causing less demand for baby products than years prior, Toys R Us' problems likely stemmed from a variety of factors, including insurmountable debt, e-commerce and private equity.
Additionally, the pricing wars that ensued between Toys R Us and some of retail's biggest players resulted in even more turmoil as Walmart, Target and Amazon were able to offer lower prices on the goods they sold. "There's definitely the rise of big box making quality baby goods affordable and available," Earnest Research Senior Data Analyst Stephanie Vabre told Retail Dive in an interview.
In recent years, the big-box retailers worked to ramp up their baby offerings, including through private label lines. Walmart earlier this year teamed up with celebrity couple Kristen Bell and Dax Shepard to unveil a plant-derived baby product line called "Hello Bello." The retailer in April also rolled out a new baby registry experience with an emphasis on digital.
Target also introduced a private label children's apparel line, Cat & Jack, in 2016, and two years later debuted a baby box subscription service through the brand, which contributed to its profitability.
Additionally, Target's private label Cloud Island brand, which launched in 2017, earlier this year expanded into essentials offering things like wipes, diapers, toiletries and feeding products. And Amazon, which seems to be trying to grab a piece of share in the majority of retail markets, isn't leaving the baby category off its list either.
But these retail giants aren't the only players trying to capitalize on Babies R Us' demise. Destination Maternity, which is currently facing its own struggles, announced it would begin testing accessories and baby clothes "to some degree," CFO David Helkey told investors.
According to a recent IBIS World report, the online baby product industry grew at an annualized rate of 8.9% in 2019, and is forecast to increase by 10.2% annually to reach $8.6 billion over the five years to 2019. Brandless, a direct-to-consumer home essentials startup, in January expanded its assortment to include the baby category, a move that could prove beneficial. Other direct-to-consumer companies have also popped up in the space as well, including Colugo and Mockingbird, brands that offer strollers, among other baby products. Even SUMR Brands, which was founded in 1985, just launched its own direct-to-consumer brand, "Born Free," earlier this spring. However, the baby sector has seen relatively little disruption from direct to consumer businesses.
But wait- did I need a nursing pillow? I consulted the index of my registry book, scanned pages 5-7 on nursing pillows, and learned that yes, this was an essential, according to this baby Bible. Hmm okay, does it matter what brand? Do I need extra covers? Does the name-brand really make a difference if all the products look the same? Should I get a gender-specific color to be cute or neutral in case I reuse it for future babies?
My mind (and pregnancy hormones) were whirling, so I decided to side-step to the bottles. This has got to be easier, right? Wrong. This is where the full-blown sweaty panic-attack started setting in- how the heck did I know what size bottles I needed? How many ounces does a newborn drink? Do I need bottles for when my baby grows older at this point? Will my baby even need bottles? As I became light-headed, ravenous, and insanely angry, I was lucky my husband was there to have someone to direct my completely rational rage at. The entire chapter on bottles and nipples only heightened my bottle anxiety until I grew so weary and wanted to run (or waddle) out of the store.
First, why would you want to register for your baby on a website vs. a store? There are a lot of benefits to registering through websites. You can change your mind a million times about the color of swaddle blankets you want just by clicking a button from most devices. Most websites offer free returns.
4. Pottery Barn for Kids. If you are looking for high quality items that will last through a few babies, Pottery Barn is the place for you. They carry the most beautiful items that are timeless.
After asking for advice from a lot of women I respect, I concluded that one of the best ways to figure these things out is to register for a few different diapers/bottles. In addition, the registry comprises of basics like mattress pads and crib sheets, socks, carriers, and only a few big-ticket items like a monitor and a high chair.
Baby meds! What a great idea! I remember getting Boogie Wipes, which I NEVER would have bought for myself (hello, kleenex?), but quickly discovered they are in fact awesome. And I wish someone had thought about baby tylenol, saline drops, etc., because it was no fun sending my husband out for it the first evening my baby got sick.
We did a book baby shower and loved it. Many people did give us additional gifts. The most useful was from another new mom who gave us baby Tylenol, gripe water and the spoons and non-tipping plates she found essential.The less useful gifts we donated or passed to the next baby (not as a gift) with a disclaimer that they may or may not find use for those things and to pass them along if not. 781b155fdc